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The rebrand for WeVideo was a very big initiative for the company since we acquired a new company PlayPosit we needed to merge the brands into one. This involved a full brand refresh from logo to color palette and brand imagery. The project was done over the course of 6 months from ideation to completion. This involved over 140 website pages to be overhauled, and branding for all external areas from app stores to social sites. For sales there were many pieces of collateral needed from pitch decks to ebooks and other downloadable content.
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